Trade fair season: when and where to discover the latest models!

Find out when and where to discover 2020’s latest watch models and most beautiful jewellery creations.


LVMH Swiss Watch Manufactures Exhibition Dubai, 13 – 16 January 2020

The LVMH Group kicks off the trade fair calendar with an event full of superlatives. The Group will be in Dubai to present its new designs from Hublot, Zenith, Tag Heuer and Bvlgari to watch specialists and members of the press.

Les Ambassadeurs carries the following LVMH Group brands in its range:
HublotTAG Heuer and Zenith

LVMH Dubai

Time to Move, (Canceled - novelties will be shown at a later date)
Zurich, Switzerland

The Swatch Group will be showing its new designs again this year at its own fair, “Time to Move”. The group's watch brands will present their latest products and innovations in a more intimate, exclusive setting. This fair is aimed exclusively at specialists from the watch industry.

Les Ambassadeurs carries the following Swatch Group brands in its range:
Breguet, Blancpain, Jaquet Droz, Omega, Longines and Mido


Inhorgenta, 14 – 17 February 2020
Messe München, Messegelände, 81829 Munich, Germany

Inhorgenta is the place to admire fascinating jewellery collections, inspiring designer jewellery and fine factory-made works of art in an exhibition covering more than 65,000 m². In the Timepiece Hall, meanwhile, traditional watches and the latest generation of smart and connected watches will be on show.


Watches & Wonders Geneva, 25 – 29 April 2020
Palexpo, Route François-Peyrot 30, 1218 Le Grand-Saconnex, Switzerland

The 30th edition of the Salon International de la Haute Horlogerie (SIHH) will be celebrated with a new concept, name and date in 2020. The former SIHH has been renamed Watches & Wonders and will take place in April. The focus will be on exceptional talent, creativity and the infinite power of innovation of the world’s leading watch and jewellery brands. The doors will also be open to the general public for the first time. Events relating to the world of watches will take place all over the city. 

Watches and Wonders Geneva

Baselworld, 30 April – 5 May 2020
MCH Messe Schweiz (Basel) AG, Baselworld, 4005 Basel, Switzerland

Baselworld is one of the most important watch fairs in the world. The forthcoming Baselworld is set to be the number one experience platform for the global watch, jewellery and gemstone industry. The most important exhibitors in the sector will be showing their latest innovations and creations. Find out where industry trends will be heading over the next year. The fair is open to the general public. 


SIJE Singapore International Jewelry Expo, Singapore, 23 – 26 July 2020
Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956

Over 200 exhibitors from 25 countries will be showing their latest jewellery creations. SIJE is held in Singapore once a year and is open to the general public as well as professionals. Alongside every kind of jewellery, gemstones, pearls and diamonds, there will also be branded and collectors’ watches and other luxury goods on display.

Hong Kong Watch & Clock Fair, 1 – 5 September 2020
Hong Kong Convention & Exhibition Centre 1 Expo Drive, Wanchai, Hong Kong

The Watch & Clock Fair will take place in Hong Kong over five days. Over 800 exhibitors from all over the world will exhibit their new products. The famous Asian Watch Conference is also being held at the same time. Renowned experts will discuss upcoming trends and developments in the watch industry.


Watchtime Düsseldorf, October 2020
Rheinterrasse Düsseldorf, Joseph-Beuys-Ufer 33, 40479 Dusseldorf, German

Germany’s biggest watch fair will be held for the second time in Dusseldorf in 2020. Over 50 large and small watch manufacturers will present their latest timepieces at Watchtime.


Dubai Watch Week, provisionally in November 2020

Dubai Watch Week is no traditional trade fair. Although it features an exhibition section, of course, the main focus of the fair is to bring brands, dealers, media, collectors and enthusiasts together at a single event to focus on research and discussions of the hottest topics in the industry. Industry experts will exchange ideas and expertise in podium discussions. Dubai Watch Week is open to everyone and admission is free.