BEST SELLERS

FRED COLLECTIONS

  • Force-10_1.jpg

    One of the Maison’s signature pieces, the Force 10 bracelet was created in 1966 and reflects both contemporary fashion and the maritime influence behind its inception. Force 10’s multiplicity of shapes and sizes, vibrant colours, ability to mix and match, and interchangeable design make it synonymous with a bold, positive style of jewelry.

      1 3  
  • FRED_26_1.jpg

    Seizing your chance and daring. Chance Infinie transforms into a talisman whose subtle design is inspired by the lemniscate, the symbol of infinity and eternity. They represent the Maison’s entirety, its past and present but also its view of the future.

      2 3  
  • FRED_Pretty-women_2_Hintergrund-angegelichen_1.jpg

    FRED is celebrating love and dedicating to it a collection of jewellery and high jewellery: Pretty Woman. At a time when love has acquired such personal significance for each of us, FRED makes of its new Pretty Woman collection a modern expression of love’s many different facets, under the precept ‘your way your love’.

      3 3  
  • 1/3
    Force 10
    catalog/category/resize/260x/Force-10_1.jpg
  • 2/3
    Chance Infinie
    catalog/category/resize/260x/FRED_26_1.jpg
  • 3/3
    Pretty Woman
    catalog/category/resize/260x/FRED_Pretty-women_2_Hintergrund-angegelichen_1.jpg

About FRED

Born into a family that dealt in gemstones, Fred Samuel founded his own business in the city of fashion – Paris – in 1936. As a young jeweller he produced exceptional jewellery pieces that were decorated with the most colourful stones. He derived his source of inspiration from his love of the sea. That’s why, together with his eldest son, he created his most important collection: based on a connecting piece required in sailing, they created what is still today the most popular item from FRED – the Force 10.

fredfred

Collection Highlights

The jewellery creations of FRED represent soft forms and are immediately recognisable. Fred’s son wanted to give his wife a special piece of jewellery. Inspired by sails, he created what is still today the company’s most popular item – the Force 10. The cord strap is made from steel, textile or gold, and has gilded ends.

fredfred

Fred at Les Ambassadeurs

LUCERNE

Kapellplatz 5

6004 Lucerne

GENEVA

Rue du Rhône 62

1204 Genève

Our Services

Repairs

Repairs

Thanks to the necessary equipment and regular training, our specialists are qualified to conduct most common repairs immediately.

Personalisation

Customised Design

Whether it involves watch engraving, cleaning or personalising your special piece, we are able to fulfil almost any request.

Maintenance

Maintenance and Restoration

Our customer service specialists ensure prompt, impeccable service, ranging from a battery change over to complete service.

© LES AMBASSADEURS