Our StoryOur Story

Our Story

Les Ambassadeurs - also known as "THE LEADING HOUSE OF LEADING NAMES" - was founded in 1964 and since then it is the favourite address for connoisseurs, collectors and lovers of exquisite watches and jewellery. Thanks to the extraordinary partnerships with well-known brands of fine watchmaking, the careful selection of products and high service orientated ambient, Les Ambassadeurs is one of the trusted partners and official retailer of renowned watch brands. It is presented in elegant boutiques in Geneva, Zurich and Lucerne.


When it comes to limited editions, especially rare pieces, collector’s items, “grandes complications”, tourbillons, minute repeaters and other fine watchmaking masterpieces, Les Ambassadeurs is the number one in Switzerland. The range offered by Les Ambassadeurs reflects the diversity and originality of the brands represented. 


Les Ambassadeurs is not only well known for outstanding watchmaking masterpieces but also for exceptional and extraordinary jewellery. The range offered incorporates the most beautiful und renowned international jewellery brands.

Espace ConnaisseurEspace Connaisseur

Espace Connaisseur

In addition to its exceptional portfolio consisting of watches by major brands, Les Ambassadeurs also offers exclusive access to models belonging to limited series as well as unique collector’s items, which only can be viewed at the Espace Connaisseur. This is an area specifically reserved for fine watchmaking connoisseurs and avid collectors of rare watches. This VIP lounge features comfortable sofas, precious wooden flooring and high-tech equipment. Visitors are welcomed in a gentle, relaxing atmosphere, providing them with an opportunity to examine specialized works in peace.