New Premier Collection from Breitling

sophisticated, elegant watches

In the 1940s, Breitling launched the very first Premier Collection comprised of sophisticated, elegant watches with a modern flair. The new Premier Collection embodies this proud heritage.

The five individual elegant models in the collection all live up to their name. The timepieces in the Premier Collection were developed especially for use on land, thus they represent an extension of one of their segments (air, land, sea and professional). With the Premier B01 Chronograph 42 Bentley, Breitling is celebrating its partnership with the renowned luxury vehicle brand Bentley. Interestingly, it forms part of its collection for the first time rather than as a model in the “Breitling for Bentley” collection.

Breitling CEO Georges Kern sees the role of the Premier Collection as the first modern Breitling collection to stand for elegance in everyday life. These watches encapsulate the unmistakeable DNA of the brand through their outstanding quality and performance, and are distinguished by a modern elegance that wonderfully complements their functionality.

Premier Automatic 40
Premier Automatic Day & Date 40

In addition to the tool watches for aviation and the military, the original collection from the 1940s was also designed for urban clientele for the very first time. It was an impressive fashion statement! The Premier models were not only smaller than the trusted tool watches, they were also the first Breitling watches to bear the product name on the dial and they emphasised the personal style of each customer wearing his new Premier watch. They included the chronograph watches that made Breitling famous, and they offered the precise quality and performance that was expected of the brand. Furthermore, the previous Premier Collection stood for an era when design played an extremely important role.

Chronographs, models with day of the week and date displays, and sleek three-hand models with a small and discreet second hand, carrying the names:
Premier B01 Chronograph 42, Premier Chronograph 42, Premier Automatic 40, Premier Automatic Day & Date 40 and Premier B01 Chronograph 42 British Racing Green (Bentley).

Discover the watch models here.