Bell & ross door
Bell & ross
Best Sellers
  1. Aviation
    Bell & Ross
  2. Instrument
    Bell & Ross
  3. Instrument
    Bell & Ross
  4. Vintage
    Bell & Ross

About Bell & Ross

Ever since its inception, Bell & Ross has been in pursuit of one sole mission: to produce reliable and infallibly robust watches for high-level athletes and professionals working in extreme conditions, such as astronauts, mine-clearing experts, pilots and divers. Mission accomplished for the brand founders Bruno Belamich and Carlos Rosillo. Bell & Ross is now official supplier to the French Air Force, the French National Police Intervention Unit, and the Space Lab mission. The brand has built its reputation on watches – especially for men – endowed with a strong character, such as the famous BR collections featuring a design inspired by aircraft cockpit on-board instruments, and the archetypal pilot’s watches in the Vintage series.

Bell & Ross

In search of extremes

official Bell & Ross slogan

Bell & Ross

Bell & Ross at Les Ambassadeurs


Bahnhofstrasse 64

8001 Zurich


Rue du Rhone 62

1204 Geneva


Kapellplatz 5

6004 Lucerne


Via Nassa 5

6900 Lugano

Our Services



Thanks to the necessary equipment and regular training, our specialists are qualified to conduct most common repairs immediately.


Customised Design

Whether it involves watch engraving, cleaning or personalising your special piece, we are able to fulfil almost any request.


Maintenance and Restoration

Our customer service specialists ensure prompt, impeccable service, ranging from a battery change over to complete service.