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tag heuer
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About Tag Heuer

Tag Heuer has been synonymous with Swiss avant-garde watchmaking since 1860. The watchmaker’s unique heritage is thus built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create beguiling watches and chronographs. Long-term partnerships with racing teams, charismatic ambassadors and sports superstars testify to our commitment to unrivalled precision, rather than simply following the conventions of the craft. The essence of Tag Heuer and the top athletes making up the brand’s dream team perfectly reflect the core values of mental strength, disruptive attitude and ambition. The slogan "Don’t Crack Under Pressure" is far more than a claim – it is a mindset.

Tag Heuer

"Don't crack under pressure"

words that Tag Heuer lives by

Tag Heuer

Tag Heuer at Les Ambassadeurs


Kapellplatz 5

6004 Lucerne

Our Services



Thanks to the necessary equipment and regular training, our specialists are qualified to conduct most common repairs immediately.


Customised Design

Whether it involves watch engraving, cleaning or personalising your special piece, we are able to fulfil almost any request.


Maintenance and Restoration

Our customer service specialists ensure prompt, impeccable service, ranging from a battery change over to complete service.