The J12 is an icon of the legendary Rue Cambon brand, with far-reaching influence. First appearing at the turn of the millennium, the J12 elevated ceramic to the status of noble material – and to that of art. Its black and white tones have redefined the sporty-chic watch style for women. The J12 can be plain, jewelled, or complicated, with a place for each contemporary creative watchmaking nuance.1 3
The name says a lot about the heritage: the Chanel Première is Chanel’s original watch, laying the foundations for a highly creative style, unhampered by convention. The Première draws inspiration from the shape of Place Vendôme. Clad in dark black or bright gold and featuring a single, double, or triple-wrap strap, it no longer needs to prove anything.2 3
This collection deliberately blurs the boundaries between masculine and feminine, borrowing from both worlds to create a remarkably audacious new style. Its androgynous look eschews fashion and convention, using gold, steel, and diamond in doing so. There can be no doubt that Chanel Boy Friend is set to become one of the twenty-first century’s great watchmaking icons.3 3
With the same creative boldness that characterised Gabrielle Chanel, each Chanel watch gives time a unique allure with its instantly recognisable style. The best-known Chanel collections include the J12, Première, Boy Friend and Mademoiselle Privé. The Première features pure, essential lines that symbolise the eternal femininity of Chanel, while the J12 is a unique marriage of sporty elegance and technical brilliance. Mademoiselle Privé is a masterpiece of the artistic crafts whose infinite details underscore the refinement of its delicate dial. Born from a tradition of excellence that combines watchmaking expertise and the precise gestures of a jeweller, Chanel watchmaking makes each passing moment an exceptional one.
"In order to be irreplaceable, one must always be different"
Chanel at Les Ambassadeurs
Rue du Rhone 62
Via Nassa 5
7500 St. Moritz
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