On April 1st, Joachim Ziegler takes on his new role as CEO of LES AMBASSADEURS, replacing Patrick Frischknecht, who directed the group brilliantly for 14 years.

A graduate of the Gemological Institute of America (GIA), he began his career as a goldsmith before completing his education at the University of St. Gallen (HSG).

Thanks to over 20 years' experience in the watch and jewellery industries, at both Swiss and international levels, the luxury market and its issues are not new to him.

Consequently, together with Joachim Ziegler, LES AMBASSADEURS are beginning a new page in the long history of the group.