Entirely renovated, the first floor of LES AMBASSADEURS' Geneva boutique unveiled a luxurious, exclusive space, dedicated to lovers of Fine Watchmaking, the ESPACE CONNAISSEUR.
The privileged few are supplied with a non-transferable card, which entitles them to permanent access to the ESPACE CONNAISSEUR. This is intended to be a haven of peace and serenity, in the heart of the watchmaking capital. After mounting several steps separating the lounge from the boutique, watchmaking enthusiasts enter a zone where time takes on a whole different meaning. Comfortably settled in deep sofas, they can peruse specialised magazines from all over the world, while sipping a rare cognac or cigar, overlooking the bay of Geneva.

The ESPACE CONNAISSEUR also houses a sumptuous collection of rare and exclusive items from the most prestigious watch-making brands, delicately presented on wall murals designed by Buben & Zörweg.

Desgined as a forum for encounters and exchanges between Fine Watchmaking enthusiasts, in January 2009, the ESPACE CONNAISSEUR hosts themed exhibitions, as well as conferences and debates, led by the best known players in the sector.