In early September 2011, Ignaz Steg was appointed new Branch Manager of the LES AMBASSADEURS boutique in Geneva, and has since then been devoting his vast knowledge and considerable commitment to managing the Boutique. A specialist and passionate devotee of Fine Watchmaking, Ignaz Steg is acquainted with every single detail of each timepiece in the Boutique. He enjoys sharing this knowledge with his customers, who rightly appreciate his wise advice when they are choosing a new watch.

Mr. Steg has been working for Les Ambassadeurs in Geneva since 2006: his approachable and cordial demeanour helped him fit in quickly and smoothly with the team. His skills, his knowledge and his managerial qualities enable him to fulfil to perfection the mission with which he has now been entrusted.

In his daily professional relationships with his customers and the boutique personnel, Ignaz Steg focuses on frankness and open-mindedness, while also fostering a climate of sharing knowledge and experience. He sees mutual understanding and respect as essential values that contribute to creating a pleasant working atmosphere within the Boutique.