To mention only the most famous performers, Marilyn Monroe extolled its virtues and the same goes for Madonna and Kylie Minogue, Beyoncé and Rihanna. They have brought us timeless songs, from Diamonds are a girl’s best friend to Shine bright like a diamond. And Sean Connery alias James Bond is not the only hero to have given diamonds a place in movie heritage thanks to the unforgettable film Diamonds are forever. Movie stars and musical greats enabled the most precious of all stones to experience an unprecedented rise in the latter half of the 20th century to become the most moving of all gifts.
Diamonds have become the symbol of a stable relationship. The fashion did not only start in the United States in musical form, but diamonds swiftly also became synonymous with marriage proposals in North America. Japan took over this tradition during the 1970s, and men in Switzerland in turn discovered that in the eyes of their beloved, a diamond ring represented a declaration of eternal trust and love. As the king of precious stones, the diamond with its unique aura became the number one symbol for lovers.
With “Diamonds of Excellence” Les Ambassadeurs meets extremely high standards with regard to this rare, much sought-after gem. Each stone is selected according to its beauty and its unique character in terms of clarity, carat weight or colour, expressed in all shapes and sizes. In particular, Les Ambassadeurs is the only jeweller in the whole world to whom the great English jeweller Graff entrusts its unique diamond creations outside of its own boutiques.
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