This generous space is evident from the moment one enters the shop. In a unique fashion for a watch shop, an escalator located next to the first sales areas takes visitors down to the lower ground floor level or to up to the first floor. Groups of Japanese tourists who regularly walk up and down the Bahnhofstrasse are guided to the lower ground floor level where they are welcomed at specially designed stands by sales advisors who speak their language. The after-sales service department is right next to this area. It was only later that the lower ground floor also became home to the Dunhill boutique with clothing and accessories for the elegant man.
Clients taking the escalator up from the ground floor reach an initial intermediate space (first floor) featuring watches with gold bracelets, which are very popular at the time. The floor just above features fashion by Roberta di Camerino, a Venetian designer well-known in the 1970s. Ladies’ Haute Couture is offered here under the professional eye of the head of fashion, Beatrice Dreher (-Locher). Les Ambassadeurs is responsible for the exclusive distribution of the Venetian brand in Switzerland.
Another floor up is the jewellery exhibition area. Englishman Andrew Grima, born in Rome, makes his taste the symbol of a new generation as noted by the Zurich branch’s brochure at the time. Les Ambassadeurs provides an appropriate showcase for his international reputation.
The two upper floors are home to the offices and training area as well as a vast watchmaking workshop. Using the most modern equipment for the time, including video recordings, representatives of brands from all over Switzerland distributed by Les Ambassadeurs are trained in giving advice on and selling the latest models.
During the restructuring that took place in the late 1980s and 90s, the boutique on the Bahnhofstrasse was resized. The area devoted to fashion was closed and Les Ambassadeurs began to focus more on watch brands and luxury jewellery.
With the completion of the avant-garde refurbishment of all four branches, Les Ambassadeurs is beginning its jubilee year in 2014 with a modern, refined new look. For the boutiques’ new design, Lucerne-based architect Albert Bollinger has used only natural wood, natural stone and fabrics selected from contemporary colour compositions. The three floors of the boutique are clearly focused on total client service, from repairs on the lower ground floor through the ground floor sales area to events for collectors and enthusiasts held in specially dedicated Espace Connaisseur
rooms on the first floor.
Download here the anniversary brochure