The Pitti Uomo men’s fashion show in Florence, which has been the most influential event for men’s fashion since 1972 and is the epitome of chic and elegance, was the venue Cartier chose to introduce its latest watch creation: Drive de Cartier.
For the presentation design, Cartier turned to renowned Greek artist Konstantin Kakanias, who created the living spaces for “Drive Man”. Cartier’s polished elegance and independent spirit were reflected perfectly in the symbolic Palazzo Gondi in Florence. During the three days of the event, the spaces – comprised of a dressing room, library, artist's atelier and studio – were transformed into a meeting point for the world of men’s fashion.
Cartier is now very pleased to present this refined universe exclusively at Les Ambassadeurs in Zurich, staged within the library designed by Kakanias.
Follow your inner drive...
EXHIBITION FROM 1 UNTIL 31 OCTOBER 2016