In the 1970s, Les Ambassadeurs Boutiques made an almost futuristic impression. The chromed steel and the long sales counters with their lightcoloured, white and modern design were inspired by the aesthetics in the sci-fi films of the time. The Boutiques represented far more than simple points of sale; they were a tribute to luxury watches in a “high-tech” environment. Depots filled with a wide variety of supplies, spare parts and other elements provided an indispensable complement to the customised display. Already at that time, these parts formed the basis of a reliable, exhaustive after-sales service that top movers and shakers appreciated to the full. Amongst them was Sean Connery alias James Bond, who entrusted his watch to the Geneva boutique for repair.
To this day, with its Boutiques featuring a new design and streamlined style, Les Ambassadeurs considers its after-sales service to be its number one priority. On the lower floor of each shop, the in-house specialists take charge of watches requiring repairs. The literal transparency of the workshops
enables Les Ambassadeurs’ clients to have an idea of the maintenance required by a watch. In this respect, the watchmakers’ professional, specialised advice is a key value amongst the after-sales services offered.
Les Ambassadeurs traditionally offers a first-class sales platform for products from the workshops of its brand partners. This encompasses various events, notably including watch and jewellery presentations. As both intermediary and emissary, Les Ambassadeurs hopes through these occasions to encourage direct contact between clients and brand partners: “creating a connection between people and brands” is indeed the mantra of the company philosophy. With its Espace Connaisseur, a meeting place for watch admirers and devotees, Les Ambassadeurs has created a setting in which clients can
relax and admire impressive collector’s items in peace and quiet. Evenings devoted to connoisseurs and fans are organised in the Espace Connaisseur on select themes, with talks given by well recognised guest speakers in the world of watchmaking and experts from the most renowned watch brands.
All Les Ambassadeurs’ employees have always been trained on the different models and collections. They benefit from ongoing further training in the form of specialised workshops. Les Ambassadeurs owns a perfectly equipped training centre at the main headquarters in Zurich for this purpose. Clients can thus be sure that sales advisors have the appropriate experience, even given the wide choice of brands.
Ever since its foundation, Les Ambassadeurs has always focused on the wishes of both its national and international clients. Still today, much of the clientele is Swiss and local roots have always been regarded as very important and are still amongst its basic values. This element has played a key role in its choice of location with boutiques located in town centres near prestigious hotels, banks and shopping areas, and thus close to clients and loyal or potential clients.
In earlier times, one could still reach the doors of the shops and Boutiques by bus, even the prestigious addresses such as on Zurich’s Bahnhofstrasse. The above picture taken during summer 1971 shows three buses parked in front of the Boutique on the Bahnhofstrasse. The Japanese tourists they brought to Les Ambassadeurs were part of the first Asian groups to have joined the circle of the most significant clients during the following years. Today, the Boutiques are more focused on individual clients and small groups.
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