A great market strategist, Jeanjaquet understood the potential presented by foreign clients and in conjunction with the hotels, implemented a system targeting high-end individual clients in Geneva’s luxury hotels. This discreet, direct service paid off and soon Jeanjaquet was able to open a little branch in an exceptional location in the heart of the Noga Hilton Hotel. He was thus able to count on a regular clientele consisting of rich Arabs and their families.
Frédéric Jeanjaquet was less present in the public eye. His strong points were in relation to the maintenance of his extensive network of contacts with the watchmaking world. When a company put a new model into the market, it asked his advice because he was able to evaluate watches both from a technical standpoint and in terms of the reception on the market they were targeting. He frequently invited watchmakers to his holiday home in the Canton of Valais, or he was their guest. Thanks to this close collaboration with all the watch brands, Jeanjaquet made an essential contribution to Les Ambassadeurs’ strong, sustainable multi-brand strategy, developed and implemented around 1980. He leveraged the trust thus gained among partner brands in a targeted manner. Little by little, he began to add selected brands to the range. The partner subsidiary in Zurich enormously appreciated both his experience and his network of relationships.
Jeanjaquet decided to retire in 1997 and to focus exclusively on his private life. It was only after he left that Zurich finally became Les Ambassadeurs’ principal headquarters. What remains is the memory of the “leading light” of Geneva’s watchmaking sector, which has lived on even after his death in 2010.
the anniversary brochure