It was in 1987 that the Art Director and key figure of the famous Maison on the Rue Cambon, Jacques Helleu, took the famous Parisian brand with the double interlacing C emblem into the watchmaking world with the “Première” range. Through its iconic collections transcending passing fashions, Chanel has asserted itself as a leading watchmaking reference, particularly thanks to the J12, the stellar model created in Chanel’s workshops in La Chaux-de-Fonds. Enshrining the alliance between the refinement of French Haute Couture and the extreme technical sophistication of Swiss watchmaking, the J12 is interpreted in multiple versions ranging from classic black and white dials in harmony with Madamoiselle Coco’s favourite shades to jewellery versions and the most subtle horological complications.